Effective digital marketing can only be accomplished by leveraging the effectiveness of data and the beauty of art, and the easiest method to foster improvement within these areas is always to start conversations with our peers. Weekly, we’ll throw a couple of DARTs at the wall and hope you’ll join the conversation. This will include interesting things we find, are planning on, or are actively using inside our digital marketing campaigns. Hopefully which our short updates will spark some inspiration after a long week.
AdVenture Media Group Acknowledged As Google Premier Partner Agency. Earlier in the week, we was rewarded with the highest level Google Partner status. Basically we have invariably been pay per click management services, this new accreditation is really a nod to our efforts as being an agency with the advanced understanding of the various Google advertising products and delivery of exemplary results through our substantial customer base.
Search Talk Live. Earlier in the week, I used to be a guest on the popular digital marketing podcast, Search Talk Live. I joined hosts Robert O’Haver and Caleb McElveen to talk about the wonderful topic of remarketing. During the hour-long interview we covered a lot of ground such as the behavioral psychology of web browsing, dynamic remarketing, advanced audiences in Google Analytics, RLSA, managed placements, as well as an advertising conspiracy theory (much more on that below). You have access to the podcast through their site, iTunes, or wherever else you obtain your podcasts.
Google Shopping Strategy We’re Recommending:
RLSA in the search engines Shopping. Many advertisers overlook using Remarketing Lists for Search Ads (RLSA). We recommend not just adding remarketing audiences to your Search campaigns, but testing this inside your Google Shopping campaigns as well. Previous visitors, and even more importantly, past purchasers, are already knowledgeable about your logo and possibly very likely to convert on your own site. They could have an account registered together with you, dramatically simplifying the conversion process. When these users are back in the market for your products or services, you might like to bid more aggressively on your own ads to boost your audience click-through-rate.
Google Attribution Update We’re Thrilled About:
It’s extremely effective, but so far it’s been a genuine pain within the butt to put together as there were three confusing code changes that the developer would have to implement on the site. The code would frequently get altered as clients updated their websites, and it also was not easy to set this up through Google Tag Manager.
Facebook and Instagram are hearing us. We’ve been keeping tabs on this for a number of months now, and I’m finally at a point where I can talk about it publicly without sounding such as a crazy person, hopefully. Most of us are completely convinced that Instagram (belonging to Facebook), is utilizing their microphone feature to pick up on keywords inside your offline conversations and tailor ads to you personally according to a matching algorithm.
Individuals in the market have adequate of your understanding of how this technology activly works to advise that there is absolutely no explanation or coincidence for the fact that we’re seeing ads for brands and merchandise we’re talking about offline. We want to make it clear we genuinely have nothing to worry about, but more on that later.
Here’s an example. This past weekend, a friend of mine was telling us a story about getting sneezed on while riding the subway and getting to find hand sanitzer in Penn Station. He mistakenly said the phrase purina when qqdpog designed to repeat the word purell, so we joked about the thought of him walking around desperately seeking cat food to clean his hands.
Few things worth noting: Facebook has acknowledged they may have the capability to do this, but they’ve Released Statements stating that they do not. Also, listening isn’t really your best option of words. You can find no Facebook employees with headsets on shouting to 1 another, “He just said Purina! Send him a Purina ad!” It’s all algorithm based keyword targeting.
Making this not saying that we’re at an increased risk, or that we genuinely have anything to worry about. Our everyday life are going to become more and more entrenched in artificial intelligence, and we’re happier arriving at terms with this fact (if you are using Google Maps to get around or have ever used Spotify or Pandora, you’re secretly a huge fan of AI, even when you don’t know it yet).